Author Archive
How To Promote Your Web Pages
Below I’ve list several of the most effective ways to promote your web pages. Do the following with each web page for maximum results.
1. Personalized MetaTags for Each Web Page
Each time you create a new web page for your site, be sure to insert metatags (keywords, title, and description) for each individual page. Customize your metatags for the page you’re working on. For example, if you’re creating a web page for web design articles, some of your keywords may be…
“web design articles, web development articles, web page creation articles, web building articles, etc..”
Inserting metatags is very critical for the next two steps you’re about to take with the search engines.
2. List Each Web “Page” With the Major Search Engines
This is a simple task that can turn into giant traffic for you.
The major search engines are still the number one way most surfers find websites. By listing each of your web pages with these search engines, you’ll highly increase your website listing placement. Many companies that offer search engine submission will charge you individually for each URL (web page) address you wish to submit. The prices may vary from one company to another. We’ve developed a unique way you can submit each of your web pages effectively without a lot of time and expense.
3. Paid Search Engines
Next, begin building accounts with some paid search engines. Goto.com and FindWhat.com have been the two most effective for me, so you can start with these. The paid search engines are a great way to bring targeted visitors to your website, and for as little as a penny each with some paid search engines. Proven to work!
Below is a brief list of paid search engines that I have found to be effective:
– http://www.overture.com/
– http://www.findwhat.com/
– http://www.goclick.com/
– http://www.searchhound.com/
– http://www.bigwhat.com/
4. Ezine Advertising
Ezine Advertising also opens up opportunity to reach your target audience. You’re able to choose the ezines in which to place your ads and you can control and test your ads. This is a great way to promote your website without wasting your advertising dollars.
Each time you build a new page or “section” on your site, place an ad directly to your new page in a related ezine. Go to the page and find something “free” and useful to offer in the ezine ad (potential visitors need a reason to visit your page).
For example, if you’ve just completed a “web design articles” section, your ad may read:
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Looking for unique web development ideas and techniques? Go here to read free instructive web design articles: Web Development Ideas and Techniques
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The four above techniques have helped build traffic to my website tremendously. They are cost efficient and they really work. Give them a try!
I shall either find a way or make one
In my reading of psychological literature, there are numerous hypotheses and theories of creativity that conflict with what I have observed in creative colleagues and what I have read in biographies of creative scientists and composers of music. However, the following theory of creativity, put forth by Prof. Sternberg at Yale University, makes sense to me. Sternberg says that all of the following are essential: a lack of any one item in the list precludes creativity. I think he is correct, except for the last item: it is not necessary to have a favorable environment, although such an environment certainly makes life easier for creative people.
Intelligence
- synthetic intelligence. The ability to combine existing information in a new way.
- analytic intelligence. The ability to distinguish between new ideas that have potential, and new ideas that are not worth further work.
This ability is essential to an effective allocation of resources, by evaluating the quality of new ideas. - practical intelligence. The ability to sell one’s ideas to funding agencies, managers, editors, reviewers, etc.
Without “practical intelligence” the creative person will not be allocated resources to develop their ideas, and the creative person may achieve recognition only posthumously.
Knowledge gives the ability to recognize what is genuinely new. The history of science shows that many good ideas are discovered independently by more than one person. Scientists and engineers must be familiar with the technical literature, in order to avoid “reinventing the wheel”. On the other hand, too much knowledge might block creativity, by immediately providing reasons why a new idea is not worth pursuing and by encouraging a person to be rigid in their thinking. Knowledge is also important to provide skills necessary to design experiments, to design new products, to analyze the results of experiments, do computations, etc.
Motivation
- intrinsic or personal. Creative people genuinely enjoy their work and set their own goals.
- extrinsic. There are a number of extrinsic motivators: money, promotions, prizes, praise, fame, etc. Extrinsic motivators mostly focus on an end result, not the process of discovery or creativity. In highly creative people, extrinsic motivators appear to be less important than intrinsic motivators.
Environmental Context
Many environments (particularly managers and bureaucracy) discourage creativity. A creative individual who could flourish in one environment can become a routine, ordinary worker in another environment. The optimum environment for creative people is where they can be paid to do their creative work, so creativity is a full-time job, not a spare-time hobby.Permit me to explain my disagreement with Prof. Sternberg on the last item: a favorable environment.
Many types of creative work (e.g., research in theoretical physics, writing books, composing music, etc.) require minimal physical resources, so such creative activities can be accomplished in one’s personal time at nights, weekends, and holidays. If one is employed in an environment that discourages creativity, one can still be creative on one’s personal time. In this sense, a favorable environment is not necessary for creativity.
On the other hand, other types of creative work (e.g., experiments in physics, chemistry, engineering, etc.) can require expensive laboratory apparatus. A scientist without access to such laboratory facilities is prohibited from doing creative work in experimental science.
Thinking Styles
Creative people question conventional wisdom, instead of passively accepting that wisdom. Creative people question common assumptions and rules, instead of mindlessly follow them. This style brings creative people into conflict with society around them,
so it is also essential to have a personality that tolerates this conflict, as explained in the next item in this list.Personality
Creative people take the risk to defy conventional wisdom and to be a nonconformist. Creative people have the courage to persist, even when the people around them provide objections, criticism, ridicule, and other obstacles. Most people are too timid to be really creative.
